Permission-based mobile advertising

By P. Barwise, Colin Strong. 2002

645 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dfb40fcb91f46d9e066dc4295a6c94efbf4ca0c7

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Citations in the corpus

The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2011, background): “Fourth, since earlier studies have shown that mobile advertising could be more effective for frequently purchased, low-cost products than for more expensive products [5], it is important to investigate the effectiveness of LAM for different types of products in future research.”
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, result): “The relationship between consumer attitudes towards advertisements and their relationship with brands was supported in previous literature (Barwise & Strong, 2002; MacKenzie & Lutz, 1989; Mitchell & Olson, 1981).”
Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004, background): “Among the three types of mobile advertising, permission is usually considered to be a major factor that may affect attitudes [3, 19].”
Modeling users’ acceptance of mobile services (2012, background): “Consumers need to have the access control [29] and freedom to give permission for their participation in mobile marketing activities [10].”
Consumer Privacy Concerns and Preference for Degree of Regulatory Control (2009, background): “Barwise and Strong (2002), Tsang, Ho, and Lian (2004), and Rettie, Grandcolas, and Deakins (2005) investigate consumers’ acceptance of permission-based advertising in the form of SMS (short message service); unknown messages sent to consumers likely annoy recipients and appear to be spam (Okazaki…”
Diffusion and success factors of mobile marketing (2005, background): “Text messages should contain an attractive idea, convey this idea concisely, employ language understood by the target group, and utilize the available 160 characters effectively [9].”
Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults (2011, background): “Barwise and Strong (2002), in a study they carried out in England, determined that consumers’ attitudes towards mobile advertisements sent by getting permission were positive and that 81% of consumers read messages [16].”
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons (2015, background): “In contrast, short-message-service (SMS) text messaging is commonly associated with mobile phones1 and allows for customization and personalization of marketing communication (Barwise and Strong 2002).”
The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization (2006, background): “Barwise and Strong (2002) How effective is permission-based mobile advertising and for which contexts is it well suited?”
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010, background): “See Bolton and Saxena-Iyer (2009) for a detailed review of interactive services, Berry et al. (2010) for details on innovating with interactive services, Pagani (2004) for details on multimedia service, and Kleijnen et al.”