The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

By Sam K. Hui, J. Inman, Yanliu Huang, Jacob Suher. 2013

347 citations recorded by the source corpus.

Subfields: Building and Construction, Marketing

View Paper: https://www.semanticscholar.org/paper/86c4e31f753f694f3770f877e93f5100e6437920

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Citations in the corpus

Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, background): “The content and timing of these could be made dependent on the shopper-specific characteristics, loyalty card data, and even items already placed in the shopping basket (Hui et al. 2013).”
Marketing Analytics for Data-Rich Environments (2016, neutral): “Hui et al. (2013) use ﬁ eld experiments to evaluate mobile promotions in retail stores.”
The Role of Big Data and Predictive Analytics in Retailing (2017, background): “…whereby consumers can be identified as belonging to well-defined geo-codes and hence can be targeted with locally content sensitive messages (e.g., Hui et al. 2013), geo-fencing whereby consumer locations are tracked real time within a confined space (usually the store environment) and targeted…”
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons (2015, background): “We also find that redemption is lower for longer expiry lengths, possibly because the reduced time pressure for a long expiry length lessens the urgency to redeem (Hui et al. 2013; Luo et al. 2014).”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “Yet another example comes in Hui et al. (2013), whose work considers the of ﬂ ine effects (i.e., travel distance in stores) of coupons delivered in online (mobile) formats on in-store spending.”
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2016, background): “Researchers have also demonstrated how real-time mobile promotions transmitted within grocery stores can increase shoppers’ travel distance and, consequently, boost their unplanned spending (Hui et al. 2013).”
Estimating Demand for Mobile Applications in the New Economy (2014, background): “Hui et al. (2013) examine how mobile phone based in-store coupons can affect unplanned spending.”
The role of digital and social media marketing in consumer behavior (2016, background): “[24] studied how consumers respond to mobile coupons in”