How Often Versus How Long

By T. Dagger, Peter J. Danaher, Brian J. Gibbs. 2009

130 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/56c332dc43e21e8390ce28364b571dfe49eed771

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Bowden
2. Abhishek Dwivedi

In Organizational Behavior and Human Resource Management

1. J. Bowden
2. Abhishek Dwivedi

In Social Psychology

1. J. Bowden
2. Abhishek Dwivedi

Citations in the corpus

• Engaging the Student as a Customer: A Relationship Marketing Approach (2011, methodology): “…of relationship Strength Relationship strength is defined as the magnitude of the bond between the customer and the service provider (Barnes 1997; Dagger, Danaher, and Gibbs 2009; Roberts, Varki, and Brodie 2003) and it is used as a measure to assess the closeness and therefore likelihood of…”
• A higher-order model of consumer brand engagement and its impact on loyalty intentions (2015, methodology): “…on relational outcomes in the organizational relationship literature (Verhoef et al., 2002; Palmatier et al., 2006), within a business-to-consumer services marketing context Dagger et al. (2009) observe a direct positive effect of relationship duration on consumer-perceived relationship strength.”