A Comparison of Online and Offline Consumer Brand Loyalty

By Peter J. Danaher, I. W. Wilson, Robert Davis. 2003

371 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/62699fa75dc77936e7be74da413f3eb7bada6b05

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In Management Science and Operations Research

In Marketing

Citations in the corpus

Using Online Conversations to Study Word-of-Mouth Communication (2004, background): “For example, Kozinets (2002) investigates the Web as a source of ethnographic data, Danaher et al. (2003) compare online and offline brand loyalty, Park and Fader (2004) and Chatterjee et al. (2003) model online browsing and click behavior.”
Consumer Learning, Brand Loyalty, and Competition (2004, background): “Golder and Tellis (1993) and Kalyanaram and Urban (1992) discuss several studies that provide some empirical support to this argument.”
The interrelationships between brand and channel choice (2014, background): “Yet, researchers have found that consumers make different choices depending on which channel they use (Danaher et al. 2003), that marketing induces consumers to switch channels (Ansari et al. 2008) and that brand and channel perceptions together determine purchase intentions (Dodds et al. 1991).”
An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions (2006, result): “More generally, the results add to the body of literature studying online consumer behavior (Danaher et al. 2003).”
Digital marketing: A framework, review and research agenda (2017, positive): “In a related study, Danaher, Wilson, and Davis (2003) compared consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories.”
Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory (2007, background): “A third possibility as suggested by the literature regarding online loyalty is that relationship termination costs may simply be substantially lower in the online environment for most lesser-known websites with competition only a mouse-click away (Danaher et al. , 2003).”
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “The demand for online services sets providers major challenges in maintaining customers' satisfaction in terms of shopping experiences (Danaher et al., 2003; Degeratu et al., 2000).”
Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction (2005, neutral): “, Kivetz 2003, VillasBoas 2004) as well as the nature of customer-firm interaction (e.g., online or offline; Danaher et al. 2003) may influence the relative efficiency with which the firm can satisfy their needs.”
Advertising Bans and the Substitutability of Online and Offline Advertising (2011, positive): “…in marketing that explores the relationship between offline and online environments for customer acquisition (Bell and Choi 2009), brands (Danaher, Wilson, and Davis 2003), word of mouth (Bell and Song 2007; Forman, Ghose, and Wiesenfeld 2008), purchases (Brynjolfsson, Hu, and Rahman…”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, methodology): “This study provides a conceptual replication of prior econometric ﬁ ndings that brand familiarity effects are more important for purchases made online than of ﬂ ine (e.g., Danaher, Wilson, and Davis 2003), using experimental methods.”