Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

By Peter J. Danaher, Bruce G. S. Hardie, William P. Putsis. 2001

221 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/0dd9a861d0ee267fc38e21ecc43a3659c22cad1d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Kenneth T. Gillingham
2. Bryan K. Bollinger
3. T. Litman
4. Varun Rai
5. C. Cattaneo
6. Hunt Allcott
7. Ben Sigrin

In Management Science and Operations Research

1. Kenneth T. Gillingham
2. Bryan K. Bollinger
3. Varun Rai
4. Ben Sigrin

Citations in the corpus

• Determining Uses and Gratifications for the Internet (2004, background): “ Danaher, Hardie, & Putsis (2001) Dekimpe, Parker, & Saruary (2000)”
• Peer Effects in the Diffusion of Solar Photovoltaic Panels (2012, background): “Classic aggregate diffusion marketing models such as the canonical Bass model (1969) and its variants (Norton and Bass 1987; Danaher et al. 2001; Van den Bulte and Joshi 2007; Mahajan et al. 1990) allow for social contagion and indeed rely upon it to explain the Sshaped diffusion curve commonly obse”