Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
By Peter J. Danaher, M. S. Smith, K. Ranasinghe, Tracey S. Danaher. 2015
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- Dhruv Grewal
- Ko de Ruyter
- Stephan Ludwig
- F. V. Ordenes
- Wilson Ozuem
- Zheng Fang
- Nathan M. Fong
- Martin Wetzels
Citations in the corpus
- Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, background): “Customized promotion techniques have been recently proposed for offline and online shopping behavior [12, 37, 38] where individual purchase behavior is considered and optimal promotions are derived.”
- Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions (2015, background): “…were offered discounts for the immediate purchase of a special offer through SMS.3 The promotion was for a movie ticket voucher good for general admission on the day of the offer only, emphasizing urgency, which has been shown to influence mobile promotion responsiveness (Danaher et al. 2015).”
- Marketing Analytics for Data-Rich Environments (2016, unknown): “In the context of new devices, Danaher et al. (2015) use panel data to examine the effectiveness of mobile coupon promotions.”
- Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, methodology): “After estimating all control functions, we computed the residuals for each model and included these values in the second-stage response functions (Danaher et al. 2015).”
- Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Gift cards and coupons, with an expiry date, apply pressure on customers to use them, evoking a use‐ it‐or‐lose‐it mentality (Danaher et al., 2015).”
- Digital marketing: A framework, review and research agenda (2017, unknown): “Researchers have examined coupon redemption on mobile phones (Danaher et al., 2015) and geo-targeting (Fong, Fang, and Luo, 2015).”