J. Bowden
Organizational Behavior and Human Resource Management · with Conduit · 2011–2020
A researcher in the Science corpus: 3 papers; trusts 36 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Organizational Behavior and Human Resource Management — 43 citations into it
- Sociology and Political Science — 38 citations into it
- Marketing — 35 citations into it
- Information Systems and Management — 10 citations into it
- Social Psychology — 7 citations into it
- Communication — 6 citations into it
- Strategy and Management — 6 citations into it
- Education — 5 citations into it
Whom J. Bowden trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Barbara M. Byrne
- Linda D. Hollebeek
- Peter C. Verhoef
- T. Dagger
- Kevin Elliott
- S. McQuitty
- Anna S. Mattila
- Simona Romani
- J. Steiger
- Philip Hans Franses
Who trusts J. Bowden overall
Papers from J. Bowden's perspective
Ordered by how strongly the researchers J. Bowden trusts endorse each paper. Same corpus, a different order for every researcher.
- Service-dominant logic: continuing the evolution
- Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
- The one number you need to grow. (Harvard Business Review)
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services
- Customer satisfaction: A meta-analysis of the empirical evidence
- Strengthening the Satisfaction-Profit Chain
- How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement (Journal of Advertising Research)
- Statistical power and structural equation models in business research
- Engagement valence duality and spillover effects in online brand communities
Their papers
- Engagement valence duality and spillover effects in online brand communities (2017) — 194 citations
- Engaging the Student as a Customer: A Relationship Marketing Approach (2011) — 138 citations
- Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020) — 113 citations