Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
By Peter J. Danaher. 2002
188 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/3e1d42053f5ad0c6c84a94d94299590797611df3
How researchers see this paper
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In Management Science and Operations Research
- M. Myers
- Anindya Ghose
- George Knox
- Ruth N. Bolton
- Sang Pil Han
- Raghuram Iyengar
- Rutger van Oest
- Mingfeng Lin
In Marketing
- Sang Pil Han
- Ruth N. Bolton
- M. Myers
- S. Raj
- Anindya Ghose
- George Knox
- Indrajit Sinha
- Tridib Mazumdar
In Strategy and Management
- Sang Pil Han
- Anindya Ghose
- M. Myers
- George Knox
- Ruth N. Bolton
- Raghuram Iyengar
- Rutger van Oest
- Avi Goldfarb
Citations in the corpus
- Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs (2007, unknown): “telephone service from 0.46 − to 2.19 − (Train et al. 1987; Danaher 2002 ).”
- Estimating Demand for Mobile Applications in the New Economy (2014, background): “Danaher et al. (2012) evaluate the effectiveness of mobile phone promotions.”
- A Conjoint Approach to Multipart Pricing (2008, background): “Examples are car rentals; some health maintenance organization (HMO) plans; prescription drug plans; photocopying services; memberships to health clubs, museums, and zoos; and telephone services (Danaher 2002; Narayanan, Chintagunta, and Miravete 2007).”
- Reference Price Research: Review and Propositions (2005, background): “When a firm offers multiple pricing schemes, the scheme that consumers adopt likely depends on their expected use of the service (see, e.g., Danaher 2002).”
- Quantifying the Benefits of Entry into Local Phone Service (2008, unknown): “Relative to previous studies of U.S. telecommunications services (for example, Train, McFadden and Ben-Akiva, 1987; Danaher, 2002), we find a slightly more elastic industry demand for local usage (−2.08), while demand for regional usage is more inelastic (−1.15) than it is for local.”
- Customer Complaints and Recovery Effectiveness: A Customer Base Approach (2014, background): “Sorting effects have been documented in the customer base (e.g., Fader and Hardie 2010) and pricing (e.g., Danaher 2002) literature streams but have received scant attention in service recovery research.”
- Price-Based Global Market Segmentation for Services (2003, background): “The remainder of this section integrates three diverse streams of literature—service strategy, global strategy, and pricing—to provide a conceptual framework for the development of our model (see Figure 1).”