Bundling and Competition on the Internet

By Yannis Bakos, Erik Brynjolfsson. 2000

666 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0a97bed6daea60728dc7fc78910edd6ba47f5dd2

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Citations in the corpus

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales (2007, background): “While it would clearly be desirable to study Internet sales as a separate category, insights into changes in the overall distribution of sales are particularly valuable for two reasons.”
Handbook of Consumer Finance Research (2008, background): “…has broug ht the potential to infl uence almost all dimensions of consumers’ information search behaviors, ranging from the amount of search, number and types of sources searched, and timing of search to the distribution and weighting of information gathered (Bakos & Brynjolfsson, 2000 ).”
Understanding Digital Markets: Review and Assessment (2001, background): “In a related study, Brynjolfsson and Smith (2000) examine prices for books and CDs sold through Internet and conventional channels in 1998 and 1999.”
Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels (2000, background): “Economists have focused on issues of access pricing and the pricing of information goods (Bakos and Brynjolfsson 2000; Brynjolfsson and Smith 1999; MacKie-Mason and Varian 1994; Varian 1995, 1996).”
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, neutral): “Balasubramanian (1998) highlights the long-term dilution of location-specific advantages.”
Digital marketing: A framework, review and research agenda (2017, positive): “Bakos and Brynjolfsson (2000) showed that it could lead to large-scale bundling of content through what they called “economies of aggregation”.”
Understanding the paradigm shift to computational social science in the presence of big data (2014, neutral): “Extensive data sets that cover consumer demographics, product and service usage, and managerial decisions to redesign product bundles [8,9,41], for example, are open to theoretical and modeling assessment from the perspective of multiple disciplines.”
Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “The internet has the impressive ability to influence the consumer information search process across many levels, including the amount and type of information sought, as well as the relative importance of the information acquired (Bakos and Brynjolfsson, 2000; Kulviwat et al., 2004; Steffes and Burge”
Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002, background): “Prior marketing literature on bundling has examined the optimality of bundling (Bakos and Brynjolfsson 1999, 2000; Eppen, Hanson, and Martin 1991; Guiltinan 1987; Wilson, Weiss, and John 1990), consumer evaluation of bundles (Johnson, Herrmann, and Bauer 1999; Soman and Gourville 2001; Yadav 1994,…”