Serkan Aydın

Marketing · 2005

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 28 citations into it; #1,620 of 6,289 by trust here, #1,448 by citations
• Organizational Behavior and Human Resource Management — 28 citations into it; #2,679 of 8,741 by trust here, #2,692 by citations
• Social Psychology — 5 citations into it
• Sociology and Political Science — 5 citations into it; #9,718 of 22,756 by trust here, #7,219 by citations

Whom Serkan Aydın trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kai Kristensen
2. Michael D. Johnson
3. Tülin Erdem
4. Michael A. Jones
5. Torsten J. Gerpott
6. M. Bruhn
7. Anders Gustafsson
8. Joffre Swait
9. Paul G. Patterson
10. Michael K. Brady

Who trusts Serkan Aydın overall

1. Abdolreza Eshghi
2. M. Edward
3. Sean Kwan Soo Shin
4. Shirshendu Ganguli
5. Sanjit Kumar Roy
6. I. Ishaq
7. Hung-Che Wu
8. Sunil Sahadev
9. F. E. Amenuvor
10. Bilal Afsar

Papers from Serkan Aydın's perspective

Ordered by how strongly the researchers Serkan Aydın trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Evolution and Future of National Customer Satisfaction Index Models
2. Perceived impacts of festivals and special events by organizers: an extension and validation.
3. The impact of brand credibility on consumer price sensitivity
4. Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)
5. A quick-and-easy method for estimating switching costs
6. The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
7. Conceptual and operational aspects of brand loyalty: an empirical investigation
8. Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market
9. Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services
10. The effects of satisfaction and loyalty on profits and growth: Products versus services

Their papers

• The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005) — 913 citations
• National customer satisfaction indices: an implementation in the Turkish mobile telephone market (2005) — 147 citations
• Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market (2005) — 431 citations