Conceptual and operational aspects of brand loyalty: an empirical investigation

By Yorick Odin, Nathalie Odin, P. Valette-Florence. 2001

485 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/486893022389b5817201ee5d1f7bdd29811209b4

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Satisfaction Emotions and Consumer Behavioral Intentions (2005, background): “With the exception of the first component, the structure of this particular scale has not demonstrated much consistency across studies (Odin et al., 2001; Rundle-Thiele and Mackay, 2001), however general patterns have emerged that indicated that the scale has demonstrated some degree of convergent v”
Market orientation and business economic performance: A mediated model (2003, background): “All these variables are widely used measures of the customer loyalty concept (Jacoby and Chestnut, 1978; Odin et al., 2001; Dick and Basu, 1994).”
Purchase and Consumption Habits: Not Necessarily What You Intend (2007, background): “Habits have been conceptualized as inertia in consumer behavior (e.g., Odin, Odin, & Valette-Florence, 2001 ), but their role rarely has been tested empirically (although see Beatty & Kahle, 1988).”
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty (2012, background): “The decision-making process is a function of evaluative elements, and the choice made is one in which there are perceived differences between various brands (Odin, Odin, and Valette-Florence 2001).”
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005, background): “Although there are so many different definitions about customer loyalty, there seems to be two basic approaches – stochastic and deterministic loyalty ( Odin et al. , 2001”
Engaging the Student as a Customer: A Relationship Marketing Approach (2011, background): “Such an approach provides management with the opportunity to isolate and manipulate psychological variables of interest in order to explore the drivers of loyalty (Odin, Odin, and Valette-Florence 2001).”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “In light of these, studies of brand loyalty, should not only consider external behaviors, but also the rationales or attitudes consumers hold toward these behaviors (Dick and Basu, 1994; Odin et al., 2001).”
An Investigation on the Evaluation of the Factors Affecting Brand Love (2013, background): “This level of loyalty is in the behavioral dimension and it is associated to the amount and frequency of the brand purchased by the customer (Odin et al., 2001).”