The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services

By Moon-Koo Kim, Myeong-Cheol Park, Dong-Heon Jeong. 2004

1,142 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/37894d8988f746849e11038e946b136d55087b23

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Citations in the corpus

Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior (2015, background): “Empirical evidence across a number of areas supports the moderating role of alternatives' attractiveness (Han et al., 2009; Jones et al., 2000; Kim et al., 2004; Sharma & Patterson, 2000).”
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005, background): “Hence, “it is becoming an industry-wide belief that the best core marketing strategy for the future is to try to retain existing customers by heightening customer loyalty and customer value” ( Kim et al. , 2004”
The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services (2009, background): “Among the studies of the telecom industry, Wang et al. (2004) investigated the telecom industry in China, and Kim et al. (2004), Tung (2004), and Turel and Serenko (2006) investigated the mobile services in South Korea, Singapore, and Canada respectively.”
Churn in Social Networks (2010, background): “The main prohibition to customer churn is the switching cost involved in moving to another service provider, such as the loss of loyalty points [37, 43].”
Effects of corporate social responsibility on consumer retention in the cellular industry of Pakistan (2010, methodology): “The service quality has been measured on 5 point Likert scale instrument adopted from (Kim et al., 2004).”
Emerging bicycle tourism and the theory of planned behavior (2017, background): “The term alternative attractiveness refers to individuals’ perceived level of attraction derived from the image, reputation, and quality of the replacing product/service, which is anticipated to be superior or more pertinent than that of the existing one (Burnham et al., 2003; Kim et al., 2004).”
How does visual merchandising affect consumer affective response (2012, background): “Although retailers have put forth much effort in visual merchandising, the outcomes vary due to cultural differences towards the symbolic messages created by visual merchandising (Kim et al., 2004).”
Service Quality and Customer Satisfaction: An Empirical Investigation in Indian Mobile Telecommunications Services (2008, background): “There is enough variety of pricing plans available (Sharma et al. 1999; Kim et al. 2004) 28.”
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link (2014, background): “…interaction Insignificant interaction Jones, Mothersbaugh, and Beatty 2000 Purchase intention x Kaur, Sharma, and Mahajan 2012 Customer loyalty x Kim, Park, and Jeong 2004 Customer loyalty x x Kim, Shin, and Lee 2006 Intention to switch x Lam et al. 2004 Customer loyalty x Lee, Lee, and Feick…”