A quick-and-easy method for estimating switching costs

By Oz Shy. 2002

149 citations recorded by the source corpus.

Subfields: Marketing, Media Technology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/19e736ca804ea8418723b09ad145f33e5dfff730

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sunil Sahadev
2. M. Edward
3. G. Özer
4. Serkan Aydın
5. Sanjit Kumar Roy
6. Shirshendu Ganguli

In Media Technology

1. M. Edward
2. G. Özer
3. Serkan Aydın
4. Sunil Sahadev

In Strategy and Management

1. M. Edward
2. G. Özer
3. Serkan Aydın
4. Sunil Sahadev

Citations in the corpus

• The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005, background): “Hence, switching costs are partly consumer-specific ( Shy, 2002”
• Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market (2005, background): “Hence, switching cost is partly consumer-specific ( Shy, 2002”
• Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage (2011, background): “SC is also consumer specific and its nature varies depending upon the industry structure and product characteristics (Shy, 2002; Gummesson, 1995).”
• Switching Costs in Local Credit Markets (2011, unknown): “Shy (2002) finds evidence in favour of the presence of switching costs in the Finnish deposit”
• National customer satisfaction indices: an implementation in the Turkish mobile telephone market (2005, background): “Hence, switching costs are partly consumer-specific ( Shy, 2002”