Sean Kwan Soo Shin
Marketing · 2019
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 10 citations into it
- Sociology and Political Science — 9 citations into it
- Organizational Behavior and Human Resource Management — 7 citations into it
Whom Sean Kwan Soo Shin trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Sean Kwan Soo Shin's perspective
Ordered by how strongly the researchers Sean Kwan Soo Shin trusts endorse each paper. Same corpus, a different order for every researcher.
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival (Journal of Destination Marketing & Management)
- On the relationship between consumer-brand identification, brand community, and brand loyalty (Journal of Retailing and Consumer Services)
- The antecedents of consumer loyalty in retail banking
- Specification, evaluation, and interpretation of structural equation models
- The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
- Exploring brand attachment, its determinants and outcomes
- What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (Electronic Word of Mouth as a Promotional Technique)
- Brand experience effects on brand attachment: the role of brand trust, age, and income (European Business Review)
- The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands
Their papers
- Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective (2019) — 116 citations