Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market

By Torsten J. Gerpott, Wolfgang Rams, Andreas Schindler. 2001

829 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/76d7b34fddc16d9753be0f5139d469e132435409

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Citations in the corpus

User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust (2014, background): “Customer satisfaction is an important goal for telecommunication network operators striving for outstanding economic success (Gerpott et al. , 2001).”
The shadow economy in three Mediterranean countries: France, Spain and Greece. A MIMIC approach (2007, background): “…Goldberg (1972), Aigner et al. (1984), Hauser and Sewell (1986), Pindyck and Rotemberg (1993), Brumm and Cloninger (1995), Brandstatter and Brandstatter (1996), Brumm (1997), Baldini and Cherubini (1998), Rettig et al. (1999), Eijffinger et al. (2000), Breitung (2001), Gerpott et al. (2001).”
Customer churn prediction in telecom using machine learning in big data platform (2019, background): “The technical progress and the increasing number of operators raised the level of competition [1].”
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005, background): “Especially in telecommunications services, it is frequently pointed out that once customers have been acquired and connected to the telecommunications network of a particular operator; their long-term relations with the focal operator are of greater importance to the success of the company in compet”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “index for perceived product quality, influencing customer loyalty and further affecting customer intention to continue or terminate their usage (Gerpott et al., 2001). In a study by Chitturi, Raghunathan, and Mahajan (2008), customer satisfaction was found to be a significant predictor of re-purchas”