The impact of brand credibility on consumer price sensitivity

By Tülin Erdem, Joffre Swait, Jordan J. Louviere. 2002

561 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/332f3b19ca2dc5c7cb7e12c2f17458f2b39f19cf

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In Management Science and Operations Research

In Marketing

Citations in the corpus

Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market (2005, background): “Moreover, if customers are sensitive to product attributes such as quality, uncertainty will decrease price sensitivity ( Erdem et al. , 2002”
Customer satisfaction, loyalty and financial performance A holistic approach of the Greek banking sector (2013, background): “It entails the consistent delivery of what has been promised to the customers and it represents the cumulative effect of all marketing attempts of the past (Erdem et al., 2002).”
The effects of brand credibility on customer loyalty (2008, result): “Results indicated that brand credibility was most appropriately viewed as unidimensional in both samples; this is consistent with general prior experience with the constructs (Erdem and Swait, 1998; Erdem et al., 2002; Swait and Erdem, 2006).”
Brands as Signals: A Cross-Country Validation Study: (2006, background): “Note that 17 choice sets are more than what is considered minimally necessary for identification of parameters, but we did this to maintain compatibility and comparability with prior studies (especially Erdem, Swait, and Louviere 2002).”
Tourists’ willingness to pay for an accommodation: the effect of eWOM and internal reference price (2017, background): “Erdem, Swait, and Louviere (2002) propose that credibility is an antecedent of consumer price sensitivity, because it reduces information costs and perceived risk but enhances perceived quality. eWOM is a credible source of information for consumers because it is independent of marketers’ selling…”
Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “…of the model, defined as “the believability of the product position information contained in a brand, which entails consistently delivering what is promised, and it represents the cumulative effect of the credibility of all previous marketing actions taken by that brand” (Erdem et al., 2002, p. 3).”
Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory (2014, unknown): “The inverse relation between responsibility signalling and price suggests that responsibility is not promoted as part of brand credibility (Erdem et al., 2002).”
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018, background): “Similarly, of direct relevance to our theorizing, studies have shown that brand credibility can reduce consumer price sensitivity (Erdem et al., 2002), increase immunity to pricing volatility (Sivakumar and Raj, 1997), and enhance consumer's WTP a higher price (Netemeyer et al., 2004).”
Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines (2016, background): “Price sensitivity is defined as the extent to which price is an important criterion in the consumers' decision-making process (Erdem et al., 2002; Terui and Dahana, 2006).”
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010, background): “Brand credibility represents the cumulative effects of a firm's past marketing activities and can influence consumers’ future brand consideration ( Erdem, Swait, & Louviere, 2002 ), which is important in consumer behavior research.”