The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market

By Serkan Aydın, G. Özer. 2005

913 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/88cd5075ae8ad41bae3e7315bcda41acc4a41f11

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In Marketing

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya (2012, background): “Aydin and Ozer (2005) claim that a university's image emerges from a customer’s net consumption experiences; hence, perceptions of service quality.”
Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector (2012, background): “(1988), Aydin and Özer (2005), Ismail et al. (2006), high service quality is considered to be the mean to compete in the service markets.”
Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage (2011, background): “In contrast to previous studies in which relationships linking SC to CS, customer value and SQ are separately analyzed (Aydin and Ozer, 2005; Jones et al., 2002), this study examines their combined impact on SC and the mediating effect of SC on CR in single model.”
A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention (2018, background): “Hence, the perception of experiential quality directly affects the perception of image (Aydin & Ozer, 2005).”
Generating positive word‐of‐mouth in the service experience (2011, background): “The quality of the service that customers receive (e.g. Aydin and Ozer, 2005; Fullerton, 2005) as well as the quality of the relationship they have with a service provider or firm (e.g. De Wulf et al., 2001; Smith, 1998; Wong and Sohal, 2002) are often seen as antecedents to positive customer…”
Perceived value, service quality, corporate image and customer loyalty: Empirical assessment from Pakistan (2012, background): “, 2009; Balabanis et al., 2006) whereas service quality has been considered as the key driver of loyalty (Lai et al., 2009). Gruen et al., (2006) found positive association among word-of-mouth communication and customer loyalty.”
Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective (2019, methodology): “This outcome lends credence to Aydin and Ozer [66] who posit that customers’ development of trust in brands is crucial to their commitment to the brands.”
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2016, background): “…studies show that enhanced evaluation of service quality leads to positive outcomes such as repurchase intention (Rauyruen and Miller 2007), willingness to recommend (de Ruyter, Wetzels, and Bloemer 1998), and customer loyalty (e.g., Zeithaml, Berry, and Parasuraman 1996; Aydin and Ozer 2005).”
Determinants of customer loyalty in the banking sector: The case of Pakistan (2010, background): “For this reason, a switching cost can be seen as a cost that deters customers from demanding a rival firm's brand (Aydin and Ozer, 2005).”