Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market

By Serkan Aydın, G. Özer, Ömer Arasil. 2005

431 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9d3c80b8dae74abf7141468466fc1596ce8b0b8f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. S. Tanford
2. Heesup Han
3. Sunil Sahadev
4. Kisang Ryu

In Marketing

1. S. Tanford
2. Heesup Han
3. Kisang Ryu
4. Carola Raab
5. Yen-Soon Kim
6. M. Edward
7. Sunil Sahadev
8. Sunghyup Sean Hyun

In Organizational Behavior and Human Resource Management

1. S. Tanford
2. Heesup Han
3. Kisang Ryu
4. Carola Raab
5. Yen-Soon Kim
6. M. Edward
7. Sunil Sahadev
8. Jinsoo Hwang

Citations in the corpus

• Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price (2010, background): “3) should differ from each other for perceived price to be a quasi-moderator (Aydin et al., 2005; Sharma et al., 1981).”
• The Influence of Reward Program Membership and Commitment on Hotel Loyalty (2011, background): “Cell phone service is a natural context in which to investigate continuance commitment because it normally includes a contract with high switching costs (Aydin & Ozer, 2005; Fullerton, 2003, 2005).”
• Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage (2011, background): “Different studies have indicated the positive association of SC with SQ, PV, and CS (Aydin et al., 2005; Jones et al., 2002).”