The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

By Marjolein Moorman, Peter C. Neijens, E. Smit. 2002

217 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/dc06bdcbcd8bb366df2cfc122a6d27419aad1819

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. G. van Noort
4. Peter C. Neijens

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. Glenn Leshner
5. G. van Noort
6. S. Peters
7. Bartosz W. Wojdynski
8. Sophie C. Boerman

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. G. van Noort
5. Glenn Leshner
6. Soo Jiuan Tan
7. Lily Chia
8. S. Peters

Citations in the corpus

• Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames (2013, background): “For example, studies have found that congruent ads, which are those where the product category matches the ad content, produce higher memory rates than incongruent ads, which are those ads where the product category does not match the ad context (Lambert, 1980; Moorman et al., 2002; Rodgers, 2003; S”
• Are we measuring the same attitude? Understanding media effects on attitude towards advertising (2007, background): “We focus on two traditional media, television and print, since ‘[e]ffects found for television cannot be transferred to, for example, print media, because the media differ in several ways’ (Moorman et al., 2002: 29).”
• Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses (2019, background): “The characteristics of the context, whether objective (e.g., genre) or subjective (e.g., perceived informational value), carries over to or influences the perception of the brand message (e.g., De Pelsmacker, Geuens, and Anckaert 2002; Moorman, Neijens, and Smit 2002).”
• How media factors affect audience responses to brand placement (2010, background): “This is in line with findings from advertising studies (De Pelsmacker et al. 2002; Moorman et al. 2002; Cho 2003; Norris et al. 2003) and brand placement studies (Weaver & Oliver 2000; Nelson et al. 2006; Van Reijmersdal et al. 2007) showing that perceptions of the context in movies, games and…”