Brand Appearances on Prime-Time Television

By Rosellina Ferraro, R. Avery. 2000

100 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/cb0e9495adcd933ff6342507b2b0670f3d237ded

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. Moonhee Yang
5. David Roskos-Ewoldsen
6. Bartosz W. Wojdynski
7. Sophie C. Boerman
8. Nathaniel J. Evans

In Marketing

1. E. V. van Reijmersdal
2. Peter C. Neijens
3. Edith G. Smit
4. David Roskos-Ewoldsen
5. Moonhee Yang
6. Bartosz W. Wojdynski
7. Sophie C. Boerman
8. Nathaniel J. Evans

Citations in the corpus

• The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior (2007, background): “Indeed, brand placements have been expanded to primetime TV programming (Avery & Ferraro, 2000; Ferraro & Avery, 2000) and to different media, such as video games (Nelson, 2002) and novels (Snyder, 1992).”
• How media factors affect audience responses to brand placement (2010, background): “Recently, a number of studies have been published on brand placement, ranging from content analyses (e.g. Ferraro & Avery 2000) and practitioner studies (e.g. Karrh et al. 2003; Russell & Belch 2005; Smit et al. 2009) to qualitative (e.g. DeLorme & Reid 1999; Russell & Stern 2006) and quantitative…”