Brigitte Naderer

Marketing · 2016–2019

A researcher in the Science corpus: 4 papers; trusts 24 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 51 citations into it
• Sociology and Political Science — 27 citations into it
• Literature and Literary Theory — 16 citations into it
• Management, Monitoring, Policy and Law — 16 citations into it
• Social Psychology — 7 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom Brigitte Naderer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Andrew F. Hayes
2. Jörg Matthes
3. Patrick Hartmann
4. E. V. van Reijmersdal
5. Christian Schemer
6. Sophie C. Boerman
7. Vanessa Apaolaza-Ibáñez
8. B. Parguel
9. Werner Wirth
10. Peter C. Neijens

Papers from Brigitte Naderer's perspective

Ordered by how strongly the researchers Brigitte Naderer trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
3. More than meets the eye
4. A New Branch of Advertising (Journal of Advertising Research)
5. Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations (Behavior Research Methods)
6. An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
7. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
8. Understanding Attitudes Toward and Behaviors in Response to Product Placement
9. Feeling Ambivalent About Going Green
10. Who’s messing with my mind?

Their papers

• User generated content presenting brands on social media increases young adults’ purchase intention (2019) — 188 citations
• Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) — 414 citations
• The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising (2018) — 109 citations
• Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016) — 93 citations