Internet forums as influential sources of consumer information

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How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “These recommendations are therefore much more persuasive than brand-generated messages, which are perceived as being biased (Bickart and Schindler 2001).”
Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013, background): “…by attitudes (Ajzen 2001), attitudes by beliefs (Ajzen, 2001), and beliefs by information received through both core and peripheral channels (Bickart & Schindler, 2001; Dickinger, 2011; Kardes, Posavac, Cronley, & Herr, 2008; Sichtmann, 2007; Wathen & Burkell, 2002; Wilson & Sherrell,…”
eWOM: Extant Research Review and Future Research Avenues (2016, background): “This is why mostly eWOM generated by a person in close network has a greater influence compared to marketer generated information (Bickart & Schindler, 2001).”
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues (2012, background): “Consumer-oriented information may have greater credibility and relevance than seller-oriented information [3].”
Strategic and tactical price decisions in hotel revenue management (2016, background): “In the past, reputations by experts were seen as more persuasive and complete (Herr et al., 1991; Bickart and Schindler, 2001).”