The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

By Marjolein Moorman, Peter C. Neijens, Edith G. Smit. 2007

87 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/8b649112ecc686319e2309560a45e93e4e752bb1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Edith G. Smit

In Gender Studies

1. E. V. van Reijmersdal
2. Edith G. Smit
3. G. van Noort
4. Lotte M. Willemsen
5. Peter C. Neijens

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. G. van Noort
5. Lotte M. Willemsen
6. Bartosz W. Wojdynski
7. Sophie C. Boerman
8. Nathaniel J. Evans

Citations in the corpus

• A New Branch of Advertising (2009, background): “Research on advertising effects has shown that involvement with the medium vehicle mainly has positive effects on message processing when studied in a real life setting (Lloyd and Clancy, 1991; Moorman, Neijens, and Smit, 2007).”
• Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2012, background): “Although context effects have been well-demonstrated in a substantial number of studies for traditional media vehicles such as television programs (Moorman, Neijens, and Smit 2007), and magazines (Malthouse and Calder 2010), little research has been directed to context effects for social media.”