"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews

By Lotte M. Willemsen, Peter C. Neijens, Fred Bronner, Jan A. de Ridder. J. Comput. Mediat. Commun., 2011

413 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7b3537dc4e711a1d626856f20c1e9adc2bacbf4f

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Citations in the corpus

Anxious or Angry? Effects of Discrete Emotions on the Perceived Helpfulness of Online Reviews (2014, background): “Most relevant for present purposes, a persistent finding is that reviews conveying more negative ratings tend to score higher on measures of helpfulness (Cao et al. 2011; Kuan et al. 2011; Sen and Lerman 2007; Willemsen et al. 2011).”
Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “Also, the effect of valence seems to be conditional upon the type of product: search versus experience (Willemsen et al. 2011).”
Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2012, background): “The negative effects of NWOM have been repeatedly demonstrated in past research (Basuroy, Chatterjee, and Ravid 2003; Chakravarty, Liu, and Mazumdar 2010; Chevalier and Mayzlin 2006; Sen and Lerman 2007; Willemsen et al. 2011).”
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism (2016, background): “Consumers are less likely to perceive that other consumers' brand-related activities have persuasive intent, which makes them more persuasive than brand information from marketers (Bickart and Schindler 2001; Brown, Broderick, and Lee 2007; Willemsen et al. 2011).”
Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach (2017, background): “…summarized evaluation about the target of the review, a hotel in this study; thus, this rating information can be useful for making a decision about selecting a hotel to stay at, because it usually showed the overall estimation, which is simply in a five-star rating format (Willemsen et al., 2011).”