Longinos Marín

Marketing · 2007–2016

A researcher in the Science corpus: 5 papers; trusts 14 researchers and is trusted by 16 researchers here, as inferred from the citation graph.

Subfields

Whom Longinos Marín trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. C. Bhattacharya
  2. Sankar Sen
  3. Michael Ahearne
  4. M. T. Cardador
  5. Americus Reed
  6. Salvador Ruiz
  7. Simon Bell
  8. I. Maignan
  9. Dwayne D. Gremler
  10. Michael G. Pratt

Who trusts Longinos Marín overall

  1. Manish Gupta
  2. Enrique Bigné-Alcañiz
  3. Yuan-Shuh Lii
  4. Mobin Fatma
  5. Andrea Pérez
  6. Jesús Herrera Madueño
  7. Izaskun Agirre Aramburu
  8. Rojanasak Chomvilailuk
  9. Qingyu Zhang
  10. Salvador Ruiz de Maya

Papers from Longinos Marín's perspective

Ordered by how strongly the researchers Longinos Marín trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The psychology of interpersonal relations
  2. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  3. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  4. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
  5. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
  6. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  7. Social identity as a useful perspective for self-concept–based consumer research
  8. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  9. Social Identity Complexity
  10. Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions

Their papers