Enrique Bigné-Alcañiz
Marketing · with Curras-Perez · 2010
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it
- Strategy and Management — 8 citations into it
- Organizational Behavior and Human Resource Management — 6 citations into it
- Information Systems and Management — 5 citations into it
Whom Enrique Bigné-Alcañiz trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Sankar Sen
- C. Bhattacharya
- Longinos Marín
- Guido Berens
- Salvador Ruiz
- I. Maignan
- Barbara A. Lafferty
- Banwari Mittal
- C. Riel
Papers from Enrique Bigné-Alcañiz's perspective
Ordered by how strongly the researchers Enrique Bigné-Alcañiz trusts endorse each paper. Same corpus, a different order for every researcher.
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
- “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
- Corporate Social Responsibility, Customer Satisfaction, and Market Value
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- I, me, and mine—how products become consumers' extended selves
- The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other?
- Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison
- The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility