“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

By Longinos Marín, Salvador Ruiz. 2007

483 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/88e0aa10ee33f17c5d127e086337d3db9be546d3

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Citations in the corpus

Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector (2010, background): “In a study using bank respondents, Marin and Ruiz (2007)”
Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry (2014, background): “CSR is commonly measured as a one-dimensional construct (Marin and Ruiz, 2007; Lichtenstein et al., 2004) comprising of legal and philanthropic responsibilities.”
Determinants of Consumer Attributions of Corporate Social Responsibility (2016, background): “Moreover, the contribution of CSR to a company’s attractiveness is much stronger than the contribution of CA (Marin and Ruiz 2007), perhaps because of increasing competition in the context of decreasing CA-based variation in the marketplace.”
Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers (2017, background): “Consumers’ identification with a company/brand is an intense, significant psychological link (Currás-Pérez, 2009), that involves the consumer’s desire to establish a closer, long-term relationship with the company/brand (Bhattacharya and Sen, 2003; Marin and Ruiz, 2007).”
A multinational examination of the symbolic–instrumental framework of consumer–brand identification (2011, unknown): “We measured self–brand social responsibility incongruity by asking consumers the extent to which they, as well as the brand, were concerned about four major social responsibility issues, which we adapted from Marin and Ruiz (2007).”
The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry (2013, background): “As a result, a large number of studies can be found that have proposed to gather customers’ CSR image through one-dimensional measurement scales (Lichtenstein et al. 2004; Podnar and Golob 2007; Marín and Ruiz 2007).”