Rojanasak Chomvilailuk

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Rojanasak Chomvilailuk trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Longinos Marín
  2. I. Maignan
  3. C. Bhattacharya
  4. Xueming Luo
  5. Salvador Ruiz
  6. Amy J. Hillman
  7. Tülin Erdem
  8. Kusum L. Ailawadi

Who trusts Rojanasak Chomvilailuk overall

  1. Yuan-Shuh Lii

Papers from Rojanasak Chomvilailuk's perspective

Ordered by how strongly the researchers Rojanasak Chomvilailuk trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
  2. “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
  3. Corporate Social Responsibility, Customer Satisfaction, and Market Value
  4. Brands as Signals: A Cross-Country Validation Study:
  5. Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison
  6. Good Deeds and Misdeeds: A Mediated Model of the Effect of Corporate Social Performance on Organizational Attractiveness
  7. The effect of corporate social responsibility on the branding of financial services
  8. Revenue Premium as an Outcome Measure of Brand Equity
  9. Do Social Product Features Have Value to Consumers
  10. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

Their papers