Determinants of Consumer Attributions of Corporate Social Responsibility

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Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, background): “Notably, although attribution theory has attracted considerable interest in explaining consumer responses to corporate actions, scant research has examined the sources of consumer attributions (Marín et al., 2015).”
Hypocritical organizations: Implications for employee social responsibility (2020, background): “More specifically, together with attribution theory, this perspective suggests that corporate hypocrisy might serve as a salient cue that influences how individuals make sense of an organization’s actions by triggering their suspicion about its motives for engaging in CSR practices (e.g., Bae & Came”
Determinants and consequences of employee attributions of corporate social responsibility as substantive or symbolic (2016, background): “In the marketing literature, researchers have explored consumers' varying attitudinal responses to their attributions of organizations' CSR initiatives (e.g. Ellen et al., 2006; Groza et al., 2011; Marin et al., 2015; Skarmeas& Leonidou, 2013; Vazquez et al., 2013; Walker et al., 2010).”