Salvador Ruiz

Marketing · 2004–2009

A researcher in the Science corpus: 5 papers; trusts 15 researchers and is trusted by 19 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 44 citations into it; #968 of 6,289 by trust here, #655 by citations
• Sociology and Political Science — 29 citations into it; #16,581 of 22,756 by trust here, #10,424 by citations
• Strategy and Management — 22 citations into it; #2,263 of 10,874 by trust here, #1,859 by citations
• Organizational Behavior and Human Resource Management — 17 citations into it; #5,931 of 8,741 by trust here, #2,972 by citations
• Information Systems and Management — 14 citations into it; #2,866 of 3,842 by trust here, #2,219 by citations
• Social Psychology — 11 citations into it

Whom Salvador Ruiz trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John T. Cacioppo
2. C. Bhattacharya
3. Dan Ariely
4. Sankar Sen
5. Richard E. Petty
6. Gordon C. Bruner
7. M. T. Cardador
8. Sally J. McMillan
9. Thomas P. Novak
10. Anand Kumar

Who trusts Salvador Ruiz overall

1. Longinos Marín
2. Manish Gupta
3. Ji Hee Song
4. Enrique Bigné-Alcañiz
5. Yuan-Shuh Lii
6. Mobin Fatma
7. Andrea Pérez
8. Zhenhui (Jack) Jiang
9. Izaskun Agirre Aramburu
10. Rojanasak Chomvilailuk

Papers from Salvador Ruiz's perspective

Ordered by how strongly the researchers Salvador Ruiz trusts endorse each paper. Same corpus, a different order for every researcher.

1. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
2. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
3. Webpage Background and Viewer Attitudes (Journal of Advertising Research)
4. Self‐Validation of Cognitive Responses to Advertisements
5. The Effects of Incomplete Information on Consumer Choice
6. The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
7. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
8. Social identity as a useful perspective for self-concept–based consumer research
9. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
10. Shopping Online for Freedom, Control, and Fun

Their papers

• EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005) — 430 citations
• The impact of cognitive and/or affective processing styles on consumer response to advertising appeals (2004) — 208 citations
• The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior (2009) — 719 citations
• “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility (2007) — 483 citations
• Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand (2006) — 86 citations