Social identity as a useful perspective for self-concept–based consumer research

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Identity crisis: a theoretical analysis of ‘team identification’ research (2017, positive): “Reed (2002) suggests that these normative understandings of group life confer specific modes of consumption onto individuals that offer in-group distinctiveness in relation to other teams, groups or organisations (see also Holt, 1995; Underwood et al., 2001).”
To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012, background): “Such consumer–cause identification, with a basis in social identity theory (Laplanche and Pontalis, 1973; Lewisch, 2004, Reed, 2002), implies that a consumer feels a psychological connection to a cause.”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, methodology): “brand’s social responsibility image) is compatible with the focal social identity than when they are incompatible (Forehand and Deshpandé, 2001; Reed, 2002; 2004).”
Moral identity and the expanding circle of moral regard toward out-groups. (2003, methodology): “…associated with a social referent that could be a real membership group (e.g., fellow Peace Corp volunteers), an abstracted ideal (e.g., God), a known individual (e.g., a big brother in a mentoring program), an unknown individual (e.g., Mother Teresa), or any social construction (cf. Reed, 2002).”