Antecedents and consequences of customer-company identification: expanding the role of relationship marketing.

By Michael Ahearne, C. Bhattacharya, T. Gruen. Journal of Applied Psychology, 2005

1,110 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d67e6051f73fcac945a34932ea7828f558a5264b

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Citations in the corpus

Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, methodology): “For measuring destination brand advocacy, we adapted two items from Brown et al. (2005) and Ahearne et al. (2005).”
Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions (2010, methodology): “As Table 2 shows, the values ranged from 0.64 to 0.72, exceeding the recommended minimum of 0.50 (Bagozzi and Yi 1988).”
Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes (2012, background): “Second, in a personal selling setting, salespeople are the face of an organization (Hartline, Maxham, and McKee 2000), and they pervasively affect customers’ perceptions of the entire company through their direct interaction (Ahearne, Bhattacharya, and Gruen 2005; Liao and Chuang 2004).”
Corporate Social Responsibility, Employee–Company Identification, and Organizational Commitment: Mediation by Employee Engagement (2015, positive): “C) (Kim et al. 2010), which is a widely used term in the literature of marketing (Ahearne et al. 2005; Hong and Yang 2009; Lichtenstein et al. 2010).”
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “Further, Ahearne et al. (2005) found that the organization’s characteristics (e.g., socially responsible) as well as the salesperson’s characteristics (e.g., socially responsible) contributed to the development of C–”
Investigating antecedents and consequences of brand identification (2008, background): “However, a review of the literature has revealed that very few studies seem to apply it in the context of marketing ( Ahearne et al. , 2005”
Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification (2017, background): “Extra-role behavior is corresponding to in-role behavior, the latter mainly refers to purchasing products from the company (Ahearne et al. 2005), while extra-role behavior include many aspects, such as being more loyal to the existing products or services (Bhattacharya and Sen 2003; Lichtenstein et ”
Brand Love (2012, result): “These findings match prior research on brand love (Ahuvia 2005) and interpersonal love (Aron and Aron 1996).”
A multinational examination of the symbolic–instrumental framework of consumer–brand identification (2011, positive): “Empirical research based on the conceptual framework of customer–company identification (Bhattacharya & Sen, 2003) reports preliminary support that customer–company identification can lead to both customer identity-sustaining behavior, such as higher product utilization (Ahearne, Bhattacharya, & Gru”