The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

By Longinos Marín, Salvador Ruiz, Alicia Rubio. 2009

719 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/bad7de366857c116ad70e8c8f127261d475b8240

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company (2015, background): “Insert Figure 1 about here CSR image has a direct and positive effect on C-C identification (García de los Salmones et al., 2009; Marín et al., 2009).”
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “Prior studies have demonstrated that CSR initiatives and CSRbased perceived identity positively affect C‐C identification, which in turn has a positive effect on consumer evaluations and behavioral intentions (Lichtenstein et al. 2004; Marin et al. 2009 ; P e´rez 2009).”
Determinants of Consumer Attributions of Corporate Social Responsibility (2016, background): “In general, consumers applaud altruistic corporate behaviors that are beneficial for all of society in the long term rather than merely benefitting the organization itself, and they tend to reward those efforts (Marin et al. 2009).”
Corporate Social Responsibility, Employee–Company Identification, and Organizational Commitment: Mediation by Employee Engagement (2015, positive): “Many researchers have empirically found that C–C impacts consumer psychology variables (Lichtenstein et al. 2010; Luo and Bhattacharya 2006; Marin et al. 2009).”
Corporate Social Responsibility: A Corporate Marketing Perspective (2011, background): “…for the consequences of identification in the consumer domain) have received significant empirical support in recent years (Currás-Pérez, 2009; Lichtenstein et al., 2004; Podnar and Golob, 2007; Peloza and Papania, 2008; Morsing and Schultz, 2006; Marin et al., 2009; Currás-Pérez et al., 2009).”
Consumer Responses to Corporate Social Responsibility (CSR) in China (2011, background): “In the current literature, CE, PA, and PI are the most popular dependent variables, and they are generally influenced by consumers’ perceived level rather than the objective level of firm’s CSR actions (BeckerOlsen et al., 2006; Marin et al., 2009).”
Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry (2014, background): “As an example, the banking industry plays an important role in a nations economy (Beck et al., 1999) and proactively engages in CSR activities (Marin et al., 2009; Truscott et al., 2009) while the other industries are reactive to CSR due to external stakeholder pressure (Decker, 2004).”