Yuan-Shuh Lii
Marketing · 2012–2013
A researcher in the Science corpus: 2 papers; trusts 11 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 34 citations into it; #2,100 of 6,289 by trust here, #2,717 by citations
- Sociology and Political Science — 20 citations into it
- Strategy and Management — 19 citations into it; #4,108 of 10,874 by trust here, #4,931 by citations
- Organizational Behavior and Human Resource Management — 15 citations into it
- Information Systems and Management — 7 citations into it
- Gender Studies — 6 citations into it
Whom Yuan-Shuh Lii trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- C. Bhattacharya
- Sankar Sen
- K. Gwinner
- Celso Augusto de Matos
- Longinos Marín
- Markus Groth
- D. H. Dean
- C. V. Rossi
- D. Terry
- Salvador Ruiz
Who trusts Yuan-Shuh Lii overall
- Xinming Deng
- N. Jung
- Yangmu Xu
- Asif Mahmood
- Yoo‐Kyoung Seock
- Jamshed Bashir
- Moazzam Abbas
- M. González‐Rodríguez
Papers from Yuan-Shuh Lii's perspective
Ordered by how strongly the researchers Yuan-Shuh Lii trusts endorse each paper. Same corpus, a different order for every researcher.
- Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
- The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
- “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- The effects of consumer knowledge on responses to event sponsorships
- A model of fan identification: antecedents and sponsorship outcomes
- The psychology of interpersonal relations
- Self‐Construal, Reference Groups, and Brand Meaning