Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions

By M. T. Cardador, Michael G. Pratt. 2006

143 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6456ed591476bb5d38009469a7ab4582cf911168

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Citations in the corpus

Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification (2012, background): “needed (Bhattacharya and Sen 2003; Cardador and Pratt 2006 ).”
Identification in Organizations: An Examination of Four Fundamental Questions (2008, background): “…focus on identification as either a top-down process (Bartels, Pruyn, de Jong, & Joustra, 2007), assessing how organizations influence individuals (Cardador & Pratt, 2006), or a bottom-up process, addressing the thoughts, feelings, and actions an individual uses to negotiate the boundaries…”
Corporate Social Responsibility and Employee–Company Identification (2010, background): “Many companies have realized that in order to stay competitive, they must manage the identification that their stakeholders and especially their employees have with the company (Cardador and Pratt, 2006).”
Organizational identification: Extending our understanding of social identities through social networks† (2011, background): “…Sluss & Ashforth, 2007), these relations remain, by and large, an act of abstract categorization by individuals in their studies, suggesting that ‘‘identification can exist in the absence of interpersonal interaction and group cohesion’’ (Cardador & Pratt, 2006: p. 175; Friedkin, 2004: p. 414).”
Organizational identification as a determinant of customer orientation in service organizations (2007, background): “Although the identification construct has been researched by management and marketing scholars alike, the research streams have largely evolved separately with the marketing discipline focusing on customers and the management discipline focusing on employees (Cardador and Pratt 2006).”
The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior (2009, methodology): “Interpersonal relationships have been used to explain subjects’ identification with organizations (Cardador and Pratt, 2006).”
The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards (2011, background): “Cardador and Pratt (2006) present temporal contact as one of the basic building blocks of identification management, which can be viewed as the ultimate goal of reputation management.”
The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption (2008, background): “In a recent article, Cardador and Pratt (2006) point out that some seemingly commonsense distinctions between employees and customers are undermined by the existence of exceptions.”
Co-creating Relationship Repair (2015, background): “Various factors help to sustain or undermine the identification bond between an organization and its members (Cardador and Pratt, 2006).”