The role of affiliation, attractiveness and personal connection in consumer‐company identification

By Longinos Marín, Salvador Ruiz de Maya. 2013

93 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8ed0dd05925dc6227e0bbf12f000b687eab7ffc6

Citations in the corpus

• On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages (2018, unknown): “This continuous second-order measure includes 12 items that fall under three factors: social interactive value (Jahn & Kunz, 2012), visual appearance (Shukla, 2014) and identity attractiveness (Marín & Ruiz de Maya, 2013).”