Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship

By Robert Madrigal. 2001

534 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bcba8d42911b9043a917475c9d2f51d247be139e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

In Marketing

In Sociology and Political Science

Citations in the corpus

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels (2008, background): “Specifically, a third sign paired the descriptive norm with the reference group identity of citizen (see Madrigal 2001), whereas a fourth sign paired it with a meaningful social category commonly used in reference group and social iden- tity research, that of gender (Bardach and Park 1996; Maccoby…”
The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008, background): “, 2004; Rodgers, 2004; Szykman, Bloom, & Blazing, 2004), goodwill (Meenaghan, 1991, 2001), fan involvement (Fisher & Wakefield, 1998; Madrigal, 2001; Meenaghan, 2001; Schurr, Wittig, Ruble, & Ellen, 1988; Wann & Branscombe, 1993), image transfer (Gwinner, 1997; Gwinner & Eaton, 1999), and behavioral”
Delineating the outcomes of sponsorship (2009, background): “There have been some recent attempts to theoretically develop and empirically test models to investigate the influence of attitudinal constructs on sponsorship outcomes (Alexandris et al., 2007; Gwinner and Swanson, 2003; Madrigal, 2001).”
Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “fandom and team identification) (Funk and James, 2001; Gwinner and Swanson, 2003; Kwon and Armstrong, 2006; Madrigal, 2001; Wann et al., 2001).”
Communication in the Community of Sport: The Process of Enacting, (Re)Producing, Consuming, and Organizing Sport (2004, background): “For example, Midrigal (2001) and McDaniel (1999) considered consumer behavior, marketing communication, and corporate sponsorship of sports.”
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004, background): “…1999), awareness and identification of sponsors (Bennett 1999; Bloxham 1998; Pham and Johar 2001), sponsor image (D’Astous and Blitz 1995; Otker and Hayes 1987), attitude toward the sponsor (McDaniel 1999; Speed and Thompson 2000; Stipp 1998), and purchase intentions (Madrigal 2001; McDaniel 1999).”
Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012, methodology): “Social identity theory constitutes the most recently used conceptual framework (Madrigal, 2001; Gwinner & Swanson, 2003) in testing the effects of sponsorship.”
Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention (2009, background): “Affective outcomes of sponsorship activities, such as attitude, liking, preference, psychological attachment or favorable thoughts, have been investigated in sponsorship literature (e.g., Becker-Olsen & Simmons, 2002; Lardinoit & Quester, 2001; Madrigal, 2001; Tobar, 2006).”
Social identity as a useful perspective for self-concept–based consumer research (2002, background): “The consumer must identify with that social identity (i.e., the social identity must be self-important; cf. Madrigal, 2001).”
Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, unknown): “Previous studies have provided a profusion of literature on sponsorship (Bennett & Lachowetz, 2004; Crompton, 2004; Kiely, 1993; Madrigal, 2001; Madrigal, 2000; Meenaghan, 2001a; Meenaghan, 2001b; Sandler & Shani, 1993; Sleight, 1989), however, a relative paucity of original research exists on the…”
The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior (2009, background): “Evaluative responses are specific thoughts about an attitude object (Madrigal, 2001).”