Susan Fournier

Marketing · 2004–2016

A researcher in the Science corpus: 7 papers; trusts 21 researchers and is trusted by 51 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 75 citations into it; #301 of 6,289 by trust here, #171 by citations
• Sociology and Political Science — 55 citations into it; #2,311 of 22,756 by trust here, #966 by citations
• Social Psychology — 46 citations into it
• Organizational Behavior and Human Resource Management — 44 citations into it; #743 of 8,741 by trust here, #756 by citations
• Experimental and Cognitive Psychology — 24 citations into it; #8,871 of 9,731 by trust here, #5,221 by citations
• Applied Psychology — 11 citations into it

Whom Susan Fournier trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. P. Aggarwal
2. Matthew Thomson
3. Youngme Moon
4. Jennifer Edson Escalas
5. Jennifer L. Aaker
6. R. Batra
7. Noël Albert
8. Choong Whan Park
9. A. Chernev
10. D. Macinnis

Who trusts Susan Fournier overall

1. Nicolas Kervyn
2. D. Macinnis
3. R. Chen
4. Jhih-Syuan Lin
5. M. Avis
6. Susan T. Fiske
7. Claudio Alvarez
8. Yongjun Sung
9. Aparna Sundar
10. Živa Kolbl

Papers from Susan Fournier's perspective

Ordered by how strongly the researchers Susan Fournier trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)
3. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
4. Self‐Construal, Reference Groups, and Brand Meaning
5. Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
6. Brand Love
7. Couples' shared participation in novel and arousing activities and experienced relationship quality. (Journal of Personality and Social Psychology)
8. Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
9. A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
10. When Good Brands Do Bad

Their papers

• When Good Brands Do Bad (2004) — 1,618 citations
• We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands (2012) — 135 citations
• Brands as Relationship Partners: Warmth, Competence, and In-Between (2012) — 389 citations
• Consumers’ relationships with brands (2016) — 170 citations
• Lessons Learned about Consumers’ Relationships with Their Brands (2014) — 130 citations
• Relating badly to brands (2013) — 213 citations
• Brands matter: An empirical demonstration of the creation of shareholder value through branding (2006) — 584 citations