Yongjun Sung
Sociology and Political Science · 2005–2021
A researcher in the Science corpus: 11 papers; trusts 24 researchers and is trusted by 23 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 103 citations into it; #6,790 of 22,756 by trust here, #5,341 by citations
- Marketing — 85 citations into it; #639 of 6,289 by trust here, #952 by citations
- Organizational Behavior and Human Resource Management — 52 citations into it; #2,205 of 8,741 by trust here, #2,731 by citations
- Social Psychology — 51 citations into it; #3,378 of 15,694 by trust here, #6,505 by citations
- Experimental and Cognitive Psychology — 22 citations into it
- Information Systems and Management — 20 citations into it
- Gender Studies — 10 citations into it; #860 of 4,924 by trust here, #1,453 by citations
- Communication — 8 citations into it
Whom Yongjun Sung trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Jennifer L. Aaker
- P. Aggarwal
- Richard P. Bagozzi
- Susan Fournier
- Verónica Benet‐Martínez
- Jennifer Edson Escalas
- M. F. Ji
- W. Keith Campbell
- G. Caprara
- Hsiu-Fen Lin
Who trusts Yongjun Sung overall
- Jin Su
- S. Sop
- Minjung Sung
- Einar Breivik
- Linn Viktoria Rampl
- M. Avis
- Philipp A. Rauschnabel
- Yeyi Liu
- Carlos J. Torelli
- Xiao Tong
Papers from Yongjun Sung's perspective
Ordered by how strongly the researchers Yongjun Sung trusts endorse each paper. Same corpus, a different order for every researcher.
- Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Multicultural minds. A dynamic constructivist approach to culture and cognition. (American Psychologist)
- The case for motivated reasoning.
- Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- The psychology of interpersonal relations
- Antecedents and purchase consequences of customer participation in small group brand communities
- Brand personality: How to make the metaphor fit?
- Intentional social action in virtual communities
Their papers
- Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors (2005) — 420 citations
- Effects of brand personality on brand trust and brand affect (2010) — 572 citations
- An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites (2010) — 171 citations
- Brand commitment in consumer–brand relationships: An investment model approach (2009) — 104 citations
- Why we post selfies: Understanding motivations for posting pictures of oneself (2016) — 285 citations
- Anthropomorphism brings us closer: The mediating role of psychological distance in User-AI assistant interactions (2021) — 340 citations
- What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals (2020) — 100 citations
- Pictures Speak Louder than Words: Motivations for Using Instagram (2015) — 552 citations
- Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014) — 112 citations
- Understanding Attitudes Toward and Behaviors in Response to Product Placement (2010) — 188 citations
- “I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment (2010) — 147 citations