R. Batra

Marketing · 2000–2017

A researcher in the Science corpus: 13 papers; trusts 17 researchers and is trusted by 63 researchers here, as inferred from the citation graph.

Subfields

Whom R. Batra trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Prasad A. Naik
  2. Richard P. Bagozzi
  3. Feray Adıgüzel
  4. Aaron C. Ahuvia
  5. Andrew F. Hayes
  6. Kay Peters
  7. M. Wedel
  8. Kalyan Raman
  9. Kyuhyun Lee
  10. S. Gopalakrishna

Who trusts R. Batra overall

  1. Jan-Benedict E M Steenkamp
  2. Adamantios Diamantopoulos
  3. Ayşegül Özsomer
  4. Bui Nhat Vuong
  5. L. Bergkvist
  6. Lauren I. Labrecque
  7. Susan Fournier
  8. Vasileios Davvetas
  9. Arvid O. I. Hoffmann
  10. Nathalie Fleck

Papers from R. Batra's perspective

Ordered by how strongly the researchers R. Batra trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Effect of Banner Advertising on Internet Purchasing
  2. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
  3. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
  4. When Good Brands Do Bad
  5. Planning Marketing-Mix Strategies in the Presence of Interaction Effects
  6. A Logit Model of Brand Choice Calibrated on Scanner Data
  7. You’re so lovable: Anthropomorphism and brand love
  8. Multiple routes for social influence: The role of compliance, internalization and social identity.
  9. The Making and Breaking of Affectional Bonds (British medical journal)
  10. Emotional design (UBIQ)

Their papers