Relating badly to brands

By Susan Fournier, Claudio Alvarez. 2013

213 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9e8faa22d69f65c18c9784e8e06e5d65fe977f78

Citations in the corpus

• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “One area of research has focused specifically on the connections between brand personalities and consumer personalities (i.e., using the big five traits; Fournier and Alvarez 2013; Keller 1993).”