Jhih-Syuan Lin

Sociology and Political Science · 2011–2019

A researcher in the Science corpus: 3 papers; trusts 19 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 49 citations into it
• Marketing — 43 citations into it
• Organizational Behavior and Human Resource Management — 24 citations into it
• Communication — 12 citations into it
• Gender Studies — 12 citations into it
• Social Psychology — 12 citations into it
• Information Systems and Management — 9 citations into it
• Human-Computer Interaction — 8 citations into it

Whom Jhih-Syuan Lin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Susan Fournier
2. Jennifer Edson Escalas
3. P. Aggarwal
4. W. Swann
5. S. Schmalz
6. S. Kuenzel
7. Aaron C. Ahuvia
8. Ziva Kunda
9. Banwari Mittal
10. Andrew F. Hayes

Who trusts Jhih-Syuan Lin overall

1. Yoon‐Joo Lee

Papers from Jhih-Syuan Lin's perspective

Ordered by how strongly the researchers Jhih-Syuan Lin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. The psychology of interpersonal relations
4. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
5. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
6. Self‐Construal, Reference Groups, and Brand Meaning
7. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
8. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
9. The Situational Impact of Brand Image Beliefs
10. The case for motivated reasoning.

Their papers

• Are You Following Me? A Content Analysis of TV Networks’ Brand Communication on Twitter (2011) — 100 citations
• When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive (2019) — 350 citations
• Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014) — 112 citations