Noël Albert

Marketing · 2008–2017

A researcher in the Science corpus: 5 papers; trusts 8 researchers and is trusted by 11 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 45 citations into it; #1,345 of 6,289 by trust here, #883 by citations
• Sociology and Political Science — 31 citations into it; #5,133 of 22,756 by trust here, #3,091 by citations
• Organizational Behavior and Human Resource Management — 24 citations into it; #2,416 of 8,741 by trust here, #1,948 by citations
• Social Psychology — 13 citations into it

Whom Noël Albert trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Aaron C. Ahuvia
2. Matthew Thomson
3. Jennifer Edson Escalas
4. Gordon L. Fullerton
5. Choong Whan Park
6. D. Macinnis
7. Chanthika Pornpitakpan
8. James R. Bettman
9. M. Holbrook
10. Hans H. Bauer

Who trusts Noël Albert overall

1. Philipp A. Rauschnabel
2. Krist R. Swimberghe
3. E. Wallace
4. Marc Fetscherin
5. Susan Fournier
6. A. Ismail
7. Chao-Chin Huang
8. Aaron C. Ahuvia
9. Faheem Gul Gilal
10. M. Astakhova

Papers from Noël Albert's perspective

Ordered by how strongly the researchers Noël Albert trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
3. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
4. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
6. The role of consumer–brand identification in building brand relationships
7. Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship
8. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
9. Factors predicting the effectiveness of celebrity endorsement advertisements
10. Celebrity endorsements: a literature review and research agenda (Leveraged Marketing Communications)

Their papers

• When consumers love their brands: Exploring the concept and its dimensions (2008) — 644 citations
• Brand passion: Antecedents and consequences (2013) — 334 citations
• Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? (2017) — 141 citations
• The role of brand love in consumer‐brand relationships (2013) — 699 citations
• The Feeling of Love Toward a Brand: Concept and Measurement (2009) — 143 citations