Lessons Learned about Consumers’ Relationships with Their Brands

By Susan Fournier. 2014

130 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/797b9e84da1f4fcb8c6b7787c99e2ff1079ba98b

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Citations in the corpus

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “Fournier (1998; see also Fournier, 2009) pioneered the idea that consumers can think about their relationships with brands brands seem to be like me, part of me, and in a relationship with me, Journal of in a manner that is analogous to their relationships with people.”
Brands as Relationship Partners: Warmth, Competence, and In-Between (2012, unknown): “The first important dimension usefully distinguishing brand relationships is power and the relative balance of position, status, and authority between consumer and the brand (Fournier, 2009).”
Do brand warmth and brand competence add value to consumers? A stereotyping perspective (2020, background): “Based on the idea that people relate to brands similarly as they do to people (Fournier 1998; 2009), researchers applied the social perception model from social psychology to brand perception in marketing (Kervyn et al., 2012).”
Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception (2012, methodology): “…not only care about a brand's features and benefits but also about a relational aspect of brand perception (Aaker, Fournier, & Brasel, 2004; Fournier, 2009; see MacInnis, Park, & Priester, 2009, for a review) as well as an emotional part (Ahuvia, 2005; Albert, Merunka, & Valette- Florence,…”
Brand Personality Factor Based Models: A Critical Review (2012, background): “(p. 391) Aaker (1997) and Fournier (1998) later appeared to resolve this by introducing theories of brand animism and anthropomorphism as explanations of BP and brand relationships, albeit that Fournier (2009) appears to later retreat from this explanation.”
Relating badly to brands (2013, unknown): “, 2010; Thomson, MacInnis, & Park, 2005), brand connection (Escalas & Bettman, 2003), brand love (Batra, Ahuvia, & Bagozzi, 2012), and brand relationship quality (Fournier, 2009).”
Drivers of consumer–brand identification (2012, background): “Such research may also be able to clarify whether the same drivers and moderating variables are at work in determining the intensity and durability of consumer-brand relationships (Fournier, 2009; Park et al., 2010).”
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014, background): “…interpersonal relationships (Aggarwal, 2004): that is, consumers care not only about brand function benefits, but also about relational (and symbolic) aspects of brand perception (Fournier, 2009) along with the emotional makeup of brand relationships (Ahuvia, 2005; Thomson, MacInnis, & Park, 2005).”