Claudio Alvarez

Marketing · 2012–2016

A researcher in the Science corpus: 3 papers; trusts 19 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 61 citations into it; #3,203 of 6,289 by trust here, #1,637 by citations
• Sociology and Political Science — 45 citations into it; #11,879 of 22,756 by trust here, #7,985 by citations
• Organizational Behavior and Human Resource Management — 37 citations into it; #5,550 of 8,741 by trust here, #4,835 by citations
• Social Psychology — 36 citations into it
• Applied Psychology — 8 citations into it

Whom Claudio Alvarez trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. P. Aggarwal
2. Matthew Thomson
3. Youngme Moon
4. Susan Fournier
5. Jennifer Edson Escalas
6. Choong Whan Park
7. Jennifer L. Aaker
8. A. Chernev
9. R. Batra
10. D. Macinnis

Who trusts Claudio Alvarez overall

1. Liezl-Marié van der Westhuizen
2. R. Chen
3. P. Coelho
4. Mona Mrad

Papers from Claudio Alvarez's perspective

Ordered by how strongly the researchers Claudio Alvarez trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. On seeing human: a three-factor theory of anthropomorphism. (Psychology Review)
4. Self‐Construal, Reference Groups, and Brand Meaning
5. Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
6. Brand Love
7. Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
8. When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (Journal of Marketing)
9. MEANING AND MATTERING THROUGH TRANSFORMATIVE CONSUMER RESEARCH
10. Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Their papers

• Brands as Relationship Partners: Warmth, Competence, and In-Between (2012) — 389 citations
• Consumers’ relationships with brands (2016) — 170 citations
• Relating badly to brands (2013) — 213 citations