Brands matter: An empirical demonstration of the creation of shareholder value through branding

By T. J. Madden, F. Fehle, Susan Fournier. 2006

584 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/afbfcd780b88c881e2f109890291b2d1f4e80df7

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Citations in the corpus

Customer Satisfaction and Stock Returns Risk (2009, unknown): “Madden, Fehle, and Fournier (2006) find that a portfolio of strong brands has a much lower systematic risk than a portfolio without strong brands.”
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009, background): “Marketing managers spend a considerable portion oftheir budgets to build and manage brand equity(Madden, Fehle, and Fournier 2006).”
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less (2014, background): “A different source of employee-based brand equity—one not related to identity— is that high brand equity is associated with lower firm risk (Madden, Fehle, and Fournier 2006).”
The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards (2011, background): “recognized as a reliable source and have been used in a number of scholarly articles (Chu and Keh 2006; Madden et al. 2006 ).”
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, unknown): “Rao, Agarwal, and Dahlhoff (2004) (across industries) Barth et al. (1998) (across industries) Madden, Fehle, and Fournier (2006) Tobin’s q/branding strategy Firm valuation/brand value estimates Stock returns/brand valuation 2.”
Stakeholder relationships, brand equity, firm performance: A resource-based perspective (2016, methodology): “Previous academic research uses similar measures (e.g. Chu & Keh, 2006; Kerin & Sethuraman, 1998; Madden et al., 2006).”
Advertising, Research and Development, and Systematic Risk of the Firm (2007, unknown): “Madden, Fehle, and Fournier (2006) compare the performance of three stock portfolios—a portfolio of firms with strong brands (using Interbrand’s measure of brand strength), a portfolio of firms excluding firms with strong brands, and a portfolio of all firms—and find that the portfolio of firms…”
Product Innovations, Advertising, and Stock Returns (2009, unknown): “…modeling studies have demonstrated that a few days suffice for studying product innovation (e.g., Chaney, Devinney, and Winer 1991), (2) weekly return data guard against noisy day-today (or even hour-to-hour) day-trading patterns, and (3) the product innovation variable is available at the…”
Creating ‘value’ beyond the point of production: branding, financialization and market capitalization (2010, background): “…flow that has accumulated from marketing activities but has not yet [been fully] translated into revenue’ (Rust et al., 2004: 78, emphasis added; see also Madden et al., 2006) ‘From a financial perspective, tangible wealth emanates from the incremental capitalized earnings and cash flows achieved…”
Consumer-Based Brand Equity and Firm Risk (2009, background): “Consistent with this notion, there is growing evidence linking brands and firm stock returns (e.g., Aaker and Jacobson 1994, 2001; Kerin and Sethuraman 1998; Madden, Fehle, and Fournier 2006; Mizik and Jacobson 2008).”
Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders (2012, unknown): “Madden, Fehle, and Fournier (2006) defend the use of Interbrand data as the most well-known and widely used brand valuation method (Haigh & Perrier, 1997).”
On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, background): “Marketing intensity This control variable captures effects caused by marketing investments that, for instance, enable a firm to build a strong brand name and to intensify its relationship with its most valuable customers (e.g., Madden et al. 2006 ; S rinivasan et al.2009).”