Mariola Palazon

Marketing · 2009

A researcher in the Science corpus: 2 papers; trusts 13 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Mariola Palazon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Devon DelVecchio
  2. D. Hardesty
  3. Indrajit Sinha
  4. Pierre Chandon
  5. Priya Raghubir
  6. Aradhna Krishna
  7. Chezy Ofir
  8. W. O. Bearden
  9. Brian Wansink
  10. Peter R. Darke

Who trusts Mariola Palazon overall

  1. Somesh Kumar Sinha

Papers from Mariola Palazon's perspective

Ordered by how strongly the researchers Mariola Palazon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Meta-Analysis of the Impact of Price Presentation on Perceived Savings
  2. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
  3. Coupons in context: discounting prices or decreasing profits?
  4. Deal‐prone consumers' response to promotion: The effects of relative and absolute promotion value
  5. The differential processing of price in gains and losses: the effects of frame and need for cognition
  6. Consumers' perceptions of promotional framing of price
  7. Subjective Knowledge, Search Locations, and Consumer Choice
  8. The Construction of Preference: Constructive Consumer Choice Processes
  9. A reference price model of brand choice for frequently purchased products.
  10. The framing of decisions and the psychology of choice.

Their papers