Coupons in context: discounting prices or decreasing profits?

By Priya Raghubir. 2004

113 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/e79ac9b4c6e6c027e873cc0cb40e117740bdb91a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Elena Delgado-Ballester
2. Elena Delgado
3. Mariola Palazon

In Marketing

1. Elena Delgado-Ballester
2. Elena Delgado
3. Mariola Palazon

Citations in the corpus

• The moderating role of price consciousness on the effectiveness of price discounts and premium promotions (2009, background): “To analyze the effectiveness of a promotion, most of the present research has focused on the benefit provided ( Raghubir, 2004”
• Effectiveness of price discounts and premium promotions (2009, background): “More specifically, the most recent works in the field (see Inman, Peter, & Raghubir, 1997; Alford & Biswas 2002; Hardesty & Bearden, 2003; Nunes & Park, 2003; Raghubir, 2004) have argued that the promotional benefit level is one of the most important determinants of promotional effectiveness.”