The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

By Mariola Palazon, Elena Delgado. 2009

112 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/e23ae6556e9b7e27cb3d1ff62c258328583c6433