A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

By Aradhna Krishna, Richard A. Briesch, Donald R. Lehmann, Hong Yuan. 2002

314 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/4b20bcd2b21302e9165a74ec5a57c00bb42ffe3b

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Citations in the corpus

Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, unknown): “Nonbudget shoppers, who are hypothesized to reduce their spending in response to receiving real-time spending feedback, can also accomplish this by purchasing more lower-priced store brands (Krishna et al. 2002).”
Coupons in context: discounting prices or decreasing profits? (2004, methodology): “To assess the robustness of the effects it is important to replicate the findings of Study 2 using a $ off coupon, especially as BOGO offers may lead to additional factors creeping in that may not be apparent in price off settings (Krishna et al., 2002; Raghubir Das, 1992).”
Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009, background): “An important research stream has shown the influence of environmental factors on price judgments, notably reference prices (for a complete overview, see Krishna et al, 2002 or Zollinger, 2004).”
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007, unknown): “Subtraction is a relatively easy task that results in a high level of accuracy (Rhymer et al. 2002). Given computational ease, consumers are likely to calculate the price associated with a cents-off discount and should be accurate in their calculations. Relative to a cents-off discount, a percentage”
Emerging trends in retail pricing practice: implications for research (2007, background): “, Blair, Harris, & Monroe 2002; Chandrashekaran & Grewal 2003 ; Kalyanaram & Winer 1995 ; Kopalle & Lindsey-Mullikin 2003; Krishna et al. 2002 ). If the observed price is greater than the reference price, it is perceived as a loss. In contrast, if the observed price is less than the reference price,”
Effectiveness of price discounts and premium promotions (2009, methodology): “Most of the previous research has focused on the effectiveness of price discounts (see, for example, Chen, Monroe, & Lou, 1998; Chatterjee et al., 2000; Krishna et al., 2002; Kopalle & Lindsey-Mullikin, 2003; Burman & Biswas, 2004; Guéguen & Legoherel, 2004) or premiums (see d’Astous & Jacob, 2002; ”